Mission and Vision

A movement of restoration working to reverse the negative trends of poverty and racism in the City of St. Louis.

We do this by

  • Creating where there is nothing.

  • Joining in with what is good.

  • Healing where there is brokenness.

There are 35 distinct neighborhoods in North St. Louis. Our strategy and approach is to focus on these one at a time. Our first area of change was the Vandeventor neighborhood and each year we continue to expand. 

Meet the Team

Lucas Rouggly

Executive Director & Founder

Dureen Norris

Volunteer Manager

Carline Adah

STL | LIFT Director

Shaun Simms

Chief of Staff

Earnest Robinson

STL | LIVE Director


Our Story

Working Towards a Better St. Louis

Since it's inception, LOVEtheLOU has kept a pulse on what neighbors need in the city and how those needs can be met through loving relationships.  It's these relationships that we believe will transform St. Louis.

LOVEtheLOU was formed out of the very simple idea of bringing people together all with the common desire to meet urban needs.  The process of gathering a core leadership began in August of 2009.  Lucas Rouggly initiated the process by gathering a few leaders close to the St. Louis city limits.  His goal was to brainstorm simple and practical ways to serve the city, and from this, LOVEtheLOU was born.

Lucas moved into North St. Louis with his family to have a direct effect on the area.  Because the Enright neighborhood was labeled at-risk, many good people surrounding the Rouggly's offered to help bring restoration to the neighborhood. 

As each year went by, this list of people grew from just friends and family to over 1,000 volunteers who wanted to tangibly show their love for the city.  

The organization initially focused on loving the city by serving local businesses.  Then in June of 2011, the first commUNITY Festival was held in the Old North City.  This was the first major public project labeled under the title of LOVEtheLOU.  The small group of LOVEtheLOU volunteers partnered with other local nonprofits for the event.  Many relationships were formed and passions were stirred during that first festival.  This was a pivotal moment that propelled LOVEtheLOU forward.  


Since then, LOVEtheLOU has grown and changed as an organization in many different ways, but our mission remains the same: to unite the City of St. Louis through meaningful relationships with a loving foundation.  Since August of 2010, our staff has been planning trip for outside groups to come in and serve the city.  We have hosted many more block parties, been a part of several community development projects and built lasting relationships in the St. Louis area.  

Tawana Lawson

Office Manager

Korri Woodcock

Executive Support Manager 

Pam Keck

Youth Education Manager 

Jamel Williams

STL | LINK Intern

Javon Mathenia

STL | LINK Intern

Scott Neuhart

Business Administrator

Christy Fry

Director of Finance

Ed Gray

Property Manager